Lather, Rinse, Repeat?

Why is it important to wash twice?

It says Lather, Rinse, Repeat on the bottle to get you to use product faster, right? Nope, not at all. Lathering two times is giving you a better cleansing experience.

The first lather begins the process by breaking up product and loosening buildup and residue. Make sure your hair is very wet. Use a dime or nickel-sized amount depending on the length of your hair, as our products are very concentrated. Since dirty hair doesn’t suds up well, there isn’t any reason to load up your hair with shampoo until it foams up. The extra product is difficult to rinse out well. Add a little water to hands and emulsify the shampoo by rubbing it between your hands, then massage the scalp and bring down through the ends.

Rinse out and wash a second time, again letting the product sit for 2 minutes. The second lather will foam up nicely. Use a normal portion, which, depending on the concentration and quality of your shampoo, could be as little as a dime in diameter to much, much, more. The second lather will finish loosening buildup, residue and product and migrate it away in the lather.

Peroxides form in the hair from contact with UV and Oxygen. We come into contact with both daily, in plentiful amounts. Peroxides in the hair can cause dryness, damage, color fade, even brittleness. Nobody wants that! The second lather will shut down the residual peroxides and protect your strands.

So, whether you are in the salon or at home in the shower, lather twice, condition once. Be sure to use a shampoo with mild cleansers that work to remove dirt, grime and product but does not damage the protein and lipid layers of your scalp.

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